Talented product development / brand management and marketing professional with broad hospitality industry experience. Strong record of successful project completions and developing management teams for hotel projects: positioning strategies across IHG and Marriot brands that result in long-term corporate equity maximization. Proven ability to manage development/production processes from concept through finished product, with close attention to budgets, time frames, quality and product specifications. Well-honed presentation and negotiation skills within a multi-national environment. Core strengths include:

Strategic, Operational & Financial Business Planning Competitive Analysis & Market Planning/Development Site Selection, Design, Construction & Renovations Global Marketing, Sales & Promotion Campaigns Portfolio Management and Customer Retention

Recruiting and Training Team Crisis Management & Organizational Restructuring Annual budget and marketing plan development Quality Assurance & Customer Service/Retention Pricing & Revitalizing Stagnate Markets/Accounts

QUALIFICATION

Bachelor of Science : Hotel and Restaurant Management (Conrad Hilton College at University of Houston)
Special Project : Hotel land acquisition; planning/permitting and construction start

Professional Experience

Note: employment since 2005 has been with Atlantic Hotels Group in various roles

3/2007-Present Atlantic Hotels Management – VP of Operations/Openings/Sales

Spearhead all operations and development initiatives for this multi – million dollar corporation in the hotel industry with responsibility for 80+ team members. Accountable for new product development, brand strategy and positioning, marketing, mass media, market research, pricing strategies, staffing and overall management. Report to the President and Managing Director of Atlantic Hotels Group.

• Developed and launched 5 hotels since 2006; coordinating with general contractors and sub-contractors on daily basis while managing purchasing based on hotel brand specifications to include recruitment and training for all team members
• Devised customized Standard Operating Procedures that radically altered how operations and marketing programs are conceived, managed and executed.
• Initiated a broad-based revenue management strategy involving all five new hotels that is projected to boost the company’s revenue and generate more than $8 million in total revenue by the end of CY2010.
• Coordinated budget and marketing plans for 2011
• Established a strategic alliance with leading vendors, increasing the purchasing power and reducing costs by more than 10%.
• Piloted a sales reporting program that provides individual Managers with accurate, weekly activity information.

6/06-2/2007 Atlantic Hotels Group - Holiday Inn Express: Plano, Allen, DeSoto

• Oversee operations of Plano and Allen location and oversee construction progress of De Soto location; successfully opened / profitable since July 2007
• Weekly meetings with all managers to discuss: Star Report, Guest View scores, comp. set, revenue/expenses, sales & marketing efforts, renovation or post construction efforts
• collaborations with ownership of Atlantic Hotels Group for future direction of the company

3/06-06/07 Atlantic Hotel Group, Inc. - Holiday Inn Express Allen, TX (New build)

• Oversaw last three months of construction to include repeat inspection checklist, receiving deliveries/manage install of all FF&E, instrumental in obtaining Certificate of Occupancy by working with the City of Allen officials and IHG’s NHOP manager and handling cutover from IHG/IBM/Micros representatives
• Performed duties related to new hotel opening: IHG’s Ramp Up / Activation training, product purchasing for all rooms and breakfast bar, front desk hiring and set up hotel operation standards, sales and marketing initiatives to include cold calls to all companies in the City of Allen
• Managed staff training of Opera Xpress (PMS), IHG standards, Safety & Security procedures
• Achieved revenue per month goals/budget since hotel opened on June 30th 2006
• OSI score of 97 average to achieve number one ranking in geo group and top twenty five in the national brand rankings
• Ramped up occupancy from 50% to 65% in four months, profitable from first month

1/05-3/06 Atlantic Hospitality, Inc. – Holiday Inn Express Plano, TX – Opps. Manager

• Sales and Marketing duties: re-visit all formers accounts, cold call on local businesses, complete bids from VCB and other travel agencies to include completion of leads on RFP Express
• Control costs in all areas of operations to include fixed costs related to cable, telephone, insurance, food purchasing and payroll
• Consistently beat revenue figures from prior year each month and achieved set goal of 75% occupancy with $78.00 ADR for 2005 earning $10,000 in Bonus

04/03-08/03 Amba Inc., General Manager, Comfort Inn Plano and Comfort Suites Irving

*The employment period from 1998-2003 took place at the same hotel location with various ownership and/or Management Company

05/02-04/03 Prism Hotels, General Manager, Holiday Inn Express - Plano, TX

10/98-5/02 General Manager/Partner, Holiday Inn Express - Plano, TX

• Manage department heads: Sales, Maintenance, Front Desk and Housekeeping
• Handle various aspects of hotel management and operation such as human resources, training, accounts receivable, accounts Payable, purchasing, cost control, yield management, sell strategies, revenue optimizing, meeting room management, maintenance assistance
• Meet with Chamber and CVB on regular basis and maintain relationships with regular clients to ensure consistent revenue stream
• My team and I moved hotel out of franchise default to top five ranking within two years
• Increased revenues by $200K from 1999 to 2000 and moved GSTS scores to its highest level before the events of 9/11 took the overall revenue down by 50%

05/98-09/98 Assistant Manager, La Quinta Inns - Houston, TX

05/95-04/98 Resident Manager, Roadway Inn & Suites – Houston, TX